06/30/2019
du Hosts the ‘Skills Cube’ under The National Program for Advanced Skills
  • The collaboration is part of the wider strategic cooperation between the government and private sectors.
  • H.E. Ahmad Belhoul Al Falasi: Technological advancementsput a huge responsibility on employees in the government and the private sectors to develop theirskills. It is essential that theyare readyfor the future of workforce.
  • H.E. Mohamed Al Hussaini: Our partnership with the government sector goes all the way back to the establishment of the company, and we firmly believe that our top priority is always to benefit our country.
  • Osman Sultan: Simple everyday transactions have become highly dependent on technology, making it important for employees to develop their skills in order to provide better customer service experiences.

Telecoms operator du– a subsidiary of the Emirates Integrated Telecommunications Company– has hosted the ‘Skills Cube’initiative, launched by the National Program for Advanced Skills and designed to supportthe‘My Skill 12x12’ initiative, raise awareness among members of the communityabout the Program and the 12 skills,and encourage lifelong learning.

The event is part of the wider efforts to ensure strategic cooperation between the government and the private sectors. It was held with the presence of His Excellency Dr.Ahmad bin Abdullah Humaid Belhoul Al Falasi, Minister of State for Higher Education and Advanced Skills; Mohamed Al Hussaini, Chairman of the Board of Directors of the Emirates Integrated Telecommunications Company; and CEO Osman Sultan; along with other senior Company executives and participants from various sectors.

A strategic partnership agreement was signed on the sidelines of the event between the National Program for Advanced Skills, represented by H.E. Al Falasi, and du, represented by Mr.Al Hussaini, to launch programs and solutions to build the skills among the company’s employees, enabling them to continue honing their skills in the future.

“After launching the ‘Skills Cube’ at Zayed University and implementing it at the Ministry of Economy, we are here today at duto demonstrate and emphasise that the private sector is essentialto the success of the program and implementing our initiatives,” said H.E. Al Falasi. “This is key in ensuring that we reach everyone in the community. Technological disruptions are taking place across many industries, including telecommunications, among other sectors, which makes it indispensable for all employees to learn and master the skills of the future.”

“Technological advancements put a huge responsibility on employees in both the government and private sectors, including those employed in telecommunications, to develop their social skills in addition to their technical skills, in order to offer better services that are on par with the changes transforming the ecosystem,” H.E. Dr Al Falasi explained. “Tech literacy is now essential, and the telecommunications sector is now at the centre of virtually all transactions, sectors, and businesses that are carried out on smartphones. With that in mind, providing advancedand personalised services now relies on a workforce that has cultivated these essential skills.”

In an interactive session, H.E. Al Falasi showcased the National Program for Advanced Skills’ strategy and ‘My Skill 12x12’ campaign, which is rolling out over the course of the entire year. Each month will be dedicated to promoting one of 12 essential advanced skills at institutions and entities across the UAE, beginning with ‘Growth Mindset’ as the skill selected for the first month.

H.E.Al Falasi underlined the importance of developing skills that match the requirements of the labour market and the jobs of the future, calling on duemployees to never stop developing their skills and abilities, and sharing his own personal experience with self-development and Growth Mindset. “Lifelong learning is the secret recipe to succeed and move confidently towards the future,” he said.

For his part, H.E. Mohamed Al Hussaini said: “We, at du, are proud of hosting the National Program for Advanced Skills and the‘My Skill 12x12’ initiative, and we look forward to a fruitful partnership with the Program, which stands to significantly develop our human capital. Hosting the ‘Skills Cube’ initiative reflects our strategic commitment to developing our employees’skills to better serve our customers and, in turn,also contribute to the development of business sectorsinthe UAE.”

“Our partnership with the government sector goes all the way back to the establishment of the company,”H.E. Al Hussaini added. “We firmly believe that our top priority is always to benefit our country, and strive to achieve leadership in variouskey sectors – most notably, telecommunications, which is a pillar of our national economy.”

Meanwhile, du’sCEO Osman Sultan said: “Simple everyday transactions have become highly dependent on technology, making it important for employees to develop their skills in order to provide better customer service experiences. Modern technology is meant to make people’s liveseasier; it is imperative for all members of the community to develop their skills and benefit from this technology to meet the requirements of the future.”

‘My Skill 12x12’ was launched under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai. It focuses on a dozen essential skills that individuals can develop to keep up with future trends and requirements and in doing so, play an effective role in driving the growth of vital sectors across the UAE. The 12 skills are grouped into four main categories: basic skills, competencies, personal traits, and specialised skills.

The 12 skills on the list are: Scientific literacy, creativity, critical thinking/problem solving, leadership, empathy, tech literacy, financial literacy, collaboration, communication, adaptability, social and cultural awareness, and growth mindset.